Platinum

Embodying Elegance and Unyielding Strength: Platinum stands as a rare and precious metal, steeped in a legacy of luxury, prestige, and exclusivity. Revered for its luminous silver-white hue and enduring durability, Platinum is more than a metal; it is a symbol of affluence, success, and sophistication. Once reserved exclusively for royalty and the elite, it now graces a broader audience, adorning a myriad of exquisite jewelry pieces, where its luxurious essence continues to shine.

Your Guide to Purity Stamps

Look inside a piece of platinum jewelry and you’ll see its purity stamp. The Federal Trade Commission demands specific marks for the content of any precious metal alloy. To protect American consumers, a high-content platinum alloy will be marked 950Pt, 950, plat or platinum, meaning that it’s at least 95% pure, elemental platinum. It’s also the only platinum alloy that can simply bear the “Platinum” stamp to identify that it’s 95% pure platinum. Other common metals that comprise the remaining 5% are iridium, ruthenium or cobalt. Another platinum alloy that’s popular in the United States contains 900 parts platinum to 100 parts other metals. The stamp for this particular alloy, per FTC guidelines, is 900Pt. In the United States, a brand’s registered hallmark must also accompany the purity stamp.

Elegance in Resilience

Platinum stands as a favoured option in the realm of jewelry, celebrated for its robustness, longevity, and captivating white hue. Its enduring strength makes it particularly conducive to crafting intricate and refined designs, preserving delicate details with precision. Diverse in its offerings, platinum jewelry spans an array of styles, encompassing rings, earrings, bracelets, and necklaces. From crafting elegant and sophisticated pieces to more laid-back designs, platinum adapts seamlessly to various aesthetics.

What’s the difference between Platinum and White Gold?

Platinum and white gold are both popular choices for jewelry, especially for engagement rings and wedding bands.

While they share a similar appearance, there are notable differences between the two metals:

	Platinum	White Gold
Composition	Platinum is a naturally white metal that is rare and pure. In jewelry, platinum is typically alloyed with other metals like copper, cobalt, or ruthenium to enhance its durability.	White gold, on the other hand, is an alloy of yellow gold mixed with white metals such as nickel, palladium, or silver. It is then plated with rhodium, a shiny, white metal, to achieve a platinum-like appearance.
Color	Platinum has a naturally white color, and its patina develops over time, giving it a slightly grayish appearance. Many people appreciate the subtle, enduring beauty of platinum's natural color.	White gold has a yellowish tint, and the rhodium plating gives it a bright white finish. However, this plating can wear off over time, revealing the yellowish hue underneath. Periodic re-plating is often recommended to maintain the white color.
Density and Weight	Platinum is denser and heavier than white gold. Its weight is a notable characteristic that adds to the substantial feel of platinum jewelry.	White gold is lighter than platinum, making it a more practical choice for larger or intricate designs.
Durability	Known for its durability and resistance to wear, platinum is a robust metal that develops a natural patina over time. While it may scratch, the metal is displaced rather than lost, and many people appreciate the unique character these scratches can add.	White gold is durable but can be more susceptible to scratches and wear over time. The rhodium plating can also wear off, requiring periodic maintenance.
Allergies	Hypoallergenic and suitable for those with sensitive skin, platinum is an excellent choice for individuals prone to metal allergies.	Some people may be allergic to the nickel found in traditional white gold alloys. However, many jewelers offer nickel-free white gold options.
Cost	Generally more expensive than white gold due to its rarity and density.	Typically more affordable than platinum, making it a popular choice for budget-conscious consumers.

Bracelets 手镯

Earrings 金耳环

Bangles 手链